I was sat having a quiet haircut yesterday, responding to a few emails on my iPhone when up popped a notification from Klout:
You have a new perk from Sony, a free Walkman etc. etc.
In this society the initial reaction is 1) I’m being scammed 2) How did my phone get hacked 3) What’s the catch. As it turns out, Sony really is giving Sony Walkman W (is it Walkmans or Walkmen???) away to “5,000 active lifestyle influencers“. I’m feeling slightly pleased with myself that some social media marketing engine thinks I have an active lifestyle.
I’m actually a huge fan of the Walkman brand too. I’ve owned at least 6 of them, from the original 1980s tape, to a huge yellow waterproof model, to a MiniDisc one, two of the iconic Walkmans: the Professional WM-D6C and the Walkman WM-EX1HG (both of which I still have).
The last Walkman I owned was one of the early MP3 models in about 2000, called the Walkman NW-MS7, and there my love of Sony Walkman died. The software interface was painful, the proprietary MemorySticks were small and expensive (and fitted just one album at a time, so you carried around a bunch) and the battery life sucked.
Soon after this, I bought a generation 1 Apple iPod and my life was changed forever. I have owned probably 15 Apple devices in the meantime from the iPod classic to the Nano, Mini, Shuffle and iPhone. Yes, I’ve been accused of being an Apple Fanboy.
And that’s just it: my current work-out music player is my Apple iPhone 5. Why? Well it’s really the only device I have. I use Apple’s iTunes Match service to stream any of 100GB of songs to my ears, using the Genius product to create a personalized playlist depending on my mood.
Can a Sony Walkman W compete with Apple?
There are some drawbacks to the iPhone 5 and the major one is that even with the new headphones, which are pretty awesome, the headphones get in the way whilst working out, especially whilst running.
And the Sony Walkman W sounds pretty interesting in that respect: there are no wires, so it sits on your ears and gets out the way of your work-out.
That said, it looks to be limited to a meagre 2GB of music, and I hope the jukebox software got better in the last 10 years. Actually I’m kinda hoping it will just work with iTunes and my existing playlists, but something tells me that is wishful thinking. Who knows how it will function with DRM and my existing MP3 collection? Will I feel like I look stupid in orange headphones?
According to the product page it should actually do all that and more. Interesting. Some reviews suggest the earphones come out when running, but I’ll judge that myself.
The fine line between genius and insanity
And that’s just it – is this social media marketing genius, or madness? Sony is offering the 5 most influential content writers an upgrade to the new waterproof version of the Sony Walkman W. It’s a gutsy move, because if the product sucks, they have 5000 whiney bloggers complaining about it and the backlash could be severe.
It’s especially a gutsy move because they seem to be shifting 5000 of the old product line which is being replaced by a better model. Is this because it doesn’t sell and they have a ton of them in the warehouse gathering dust, or because it’s a fantastic product and they believe in it?
I’ll let you know when it arrives.