I’ve owned the iPad Pro for around 9.7 weeks now (nearer to 12 weeks, but whatever 🙂 ), and one of my co-workers asked me if I still love it. It seemed like it would be a good time to write a mid-term review, so here’s ten observations.
1) It’s a scalpel, not a Swiss Army Knife
The iPad Pro has a very specific use case for me, and I don’t find it’s a general purpose device like my MacBook Pro. For instance, it excels on a day like today, where I have a 3.5h journey each way to a 2h meeting. I’ll be back home within 8h, and I want to travel light.
Out comes the iPad Pro, which fits in a tiny bag which my coworkers call a Murse and my other half calls a Purse. Still, it flies through security and the only other things in it are a few business cards, a spare battery for my iPhone, wallet, and keys.
2) It’s great for times you don’t want a laptop
Unlike previous iPads, the iPad Pro is fully functional enough to use for 90% of my tasks. I’m going on vacation at the end of July, and I definitely will not be taking a laptop with me, and I won’t miss it. The iPad Pro is just as good for browsing, email and chat, and much better for books and movies.
What’s more, when I’m at home on the sofa, or on vacation, it’s a much less intrusive device: I can get a few emails done without intruding on our personal time.
3) It’s not at all oversold
My memories of the Microsoft Surface Pro 4 were marred by the fact that the sales literature was total BS, and it didn’t live up to the promises, especially on battery life. I don’t know if the iPad Pro meets the battery claims to the minute, but I can tell you that even with a very tough day, I have battery left at the end. There is absolutely no need to bring an additional charger for a day trip. The keyboard is better than I expected for a compact keyboard and I get 70-80% of my laptop typing speed.
The performance stats claim it’s as fast as a Mac or and iPad Pro, and I feel that might be stretching it, but I never really run out of steam.
4) It has the best screen, ever
I have to specifically call out the screen. I can go and lie in the sun and read a book, and it is plenty bright enough (and the battery will still last a day). The person next to me right now is using an iPad 3, and it’s like night and day. The iPad 3 is dull and hard to read.
5) Optimized apps are good…
I had a revelation the other day when using the eBay app to sell a few items: apps designed for the iPad Pro can be flawless. You use the keyboard to type the description, use the camera, which is as good as a compact camera, to snap photos of the items directly within the app, and post. You can post an item end-end in just a few minutes without transferring pictures a between devices or tapping on a screen.
6) … And can be even better
eBay is an example of an app that has it just right… But there aren’t enough of these yet. The WordPress app that I’m using right now has not been optimized for the iPad Pro, which is a shame, because WordPress is a perfect use case for the iPad Pro. Medium have done a slightly better job.
This gets better all the time, and Microsoft have done a great job with the Office suite, which also integrates with Dropbox on the iPad for an immersive user experience that allows access to all your business files on Dropbox. It also works with Two Factor Authentication (2FA), which is critical to me.
7) It’s not a laptop replacement
I’m very happy with the iPad Pro’s place in my life, but it’s not a laptop replacement. I do however find my laptop spends more of its time on my desk, where I do things like prepare forecasts, presentations, business plans, CRM and analytics. The iPad Pro doesn’t shine when you need to move quickly between multiple apps, copy and pasting data and doing complex functions.
8) Security appears excellent
With a mix of our primary bussiness cloud-based software like Office 365, Dropbox and Slack, all of which support two factor authentication (2FA), and the Touch ID on the iPad Pro, combined with a very complex passcode and Find My iPad, I feel very confident that the iPad provides great security on the move.
If someone steals it, I can find it, they won’t be able to get into it, and it is easily remote wiped, and the apps are easily disabled. Nothing is perfect, but Apple’s attitude towards security with the recent FBI hacks makes me feel very comfortable that customers trusting their confidential information with me are safe.
9) It’s the perfect device on the move
A few things add up to this. First, the on-board LTE and SIM mean that it’s always on. No need to teteher to an iPhone or WiFi hotspot, no messing around. Just pull it open, and it’s always ready for you within a few seconds.
Second, it’s very compact and… TSA compliant. You don’t have to take it out your bag at security checkpoints in the US, and you can use it on planes during take off and approach – both from an airline perspective, and from a space/usability perspective.
I really love my iPad Pro. Do I use it every day? No. But that’s not really the point of it. It’s a scalpel, not a Swiss Army Knife, after all. And it’s one of the few devices you could use to write and finish a blog like this on a 45 minute flight.
Even a few months in, I still struggle with the cost, but since there’s nothing like it, I had better stop complaining about that!