Tag Archives: vacation

How British Airways broke this camel’s back

I’m not sure why but the straw has broken the camel’s back. I am currently crammed into a centre economy seat. To the left is a passenger with no concept of personal space and a serious case of halitosis. To my right is another passenger who has ordered the fish menu and has opened it up for me to enjoy the smell.

In front is someone I know that works for BA, who has been given an upgrade to business class. The plane is packed and somehow I feel jilted that BA look after their own employees rather than rewarding their frequent flyers.

I fly a lot with British Airways. Somewhere in the region of 250k miles a year. Mostly economy with a mix of premium economy, business and the occasional first class ticket, depending on who is paying.

By contrast I fly much less with US Airways, though enough to be a frequent flyer. And they treat me curiously well. For instance on a trip to Costa Rica some months back, both myself and my partner got complimentary first class tickets both ways – including a 6’6″ flat bed. In fact I’ve had some sort of upgrade on over half of the US Airways flights i have flown this year.

Because I fly a lot, I get some problems. This is more or less expected and these problems in the last year have included:

  • Destroyed luggage
  • Theft from my luggage
  • Items left in planes never returned to me
  • Crashed planes causing serious delays
  • Being downgraded
  • Flights booked on the wrong dates by agents who refused to change them

What shocks me, and continues to shock me is threefold:

First, I know that BA have a policy of trying to retain their top customers. I’ve been told on multiple occasions that I am such a customer. However the behaviour that they display is in complete conflict with this.

Second, much of the time there are spare seats in a cabin ahead. What is the opportunity risk of upgrading your loyal customers to reward them for their loyalty? I buy the best cabin I can afford and by not upgrading me, BA will not make me contemplate paying more.

Lastly, when there is a problem, there is no worse resolver group than BA Customer Relations. I have contacted them multiple times, filled in surveys and complaints. And never, have they ever offered me compensation, good will, or anything else. They just ignore it.

By contrast I have had equivalent problems with US Airways and Qantas, and both airlines have been helpful and offered me something for my inconvenience.

So I have resolved to do something today. I am going to post this blog and then fill out one last customer survey. BA, you have one last opportunity to do something about it and I am expecting a big gesture. Otherwise, you have lost me, and everyone I have influence over, as a customer for life.

There it is, I have thrown down the gauntlet. On the 1st June, I will post an update, either way. We shall see if BA is capable of engaging its customers.